John plans a radio show. He connects a mobile to his computer and uses FrontlineSMS to send and manage text messages |
John Cheburet is a radio producer and a pioneer, offering a farmer information service for small-scale farmers and actively seeking new technologies to improve outreach. He is seen by the farming community as a friendly source of information which is vital for their livelihoods. While The Organic Farmer (TOF) was born as a print medium, John sees radio as a way to increase awareness and reach more farmers.
“An important thing about radio is that farmers can listen to other farmers. It’s one thing for me to tell them about growing mushrooms, but when a fellow farmer tells them how to grow mushrooms, the impact is much greater. It is effective when farmers relive their story; how they started out and what made them adopt certain farming practices.”