The Art and Science of Webcasting and Webstreaming

17 October 2017. GFAR Webinar. “The Art and Science of Webcasting and Webstreaming”

Migrating to “online”, “live” and “interactive” poses additional challenges for us, communicators, where we not only deal with delivering “quality content” but are also faced with new technical challenges, alien to us: new broadcasting tools -which might not all be mature yet-, battling the hurdles of capturing live audio/video, the limitations of internet connectivity and how to ensure true public real-time involvement…

Specifically the challenges of webcasting -live web broadcasting- are daunting. It is no longer good enough to use a mobile phone to hap-hazardly broadcast on Periscope or Youtube Live, but the public demands a product which resembles something coming close to a professional TV production, online.

1. Keron Bascombe is the creator of Tech4Agri, a platform to assist persons in realizing the multitude of technological applications that exist in agriculture, to assist in the development of young agripreneurs and to the agriculturally inclined public by empowering its followers through the provision of an interesting and innovative agri-information and service. Keron is the Trinidad and Tobago representative for YPARD, TFF, GFAR, and YLAI.
2. Robert Feldman is the president of “Total Webcasting”, a full service webcasting company located in the Hudson Valley of New York. Having started Total Webcasting in 2007, Robert has lead the technological advancements and business growth of the company.
3. Dianna DAUBER is the Global Social Media Coordinator at the United Nations World Food
   
   Programme. She is a digital communications specialist with 12 years of experience in the field and ten years of experience working specifically with NGOs. Before joining the World Food Programme, Dianna was previously the Director of Communications for Active Minds, Inc., in Washington D.C. and Communications Manager for AmericaSpeaks.
4. Morne Ebersohn has developed a keen interest for media, content development and brand management over the years and took a strategic
   
   decision to launch SPACE, a media agency, with his long time partner, Johan Prins in October 2009. SPACE is a fully integrated marketing solutions provider for those international brands and services targeting the hugely complex and diverse African market.