PAEPARD Communication and Advocacy workshop

7 - 9 October 2014.  Brussels, Belgium. The PAEPARD consortium revisited its Communication and Advocacy strategy: objectives, target audience, key messages, and modes of delivery of the strategy. A draft implementation plan was developed with the roles and responsibilities of
project partners clearly indicated.

Objectives:

1. Make participants aware of the need to communicate further than their own context;
2. Build a shared joined communication and advocacy strategy;
3. Make participants involved into concrete communication and advocacy actions;
4. Set up a monitoring and evaluation device to mentor this strategy;
5. Leave tools after the project to ensure the sustainability of the communication and advocacy.

Following the workshop the strategy will be validated by the PAEPARD stakeholders through an online process. A working group was established to guide this process.

Background documents:

1. PAEPARD Workshop Objectives and Agenda_final.docx
2. Comms and Advocacy_Lessons Learned_031014.doc
3. Communication Report_Jan-Sept 2014.doc
4. Advocacy strategy for PAEPARD_151010.docx
5. PAEPARD Communication strategy_Draft_041010.docx
6. Communication strategy to influence policy.doc
7. Information_and_communication_strategy_PAEPARD_June 2008.doc
8. EC visibility manual for external actions

Other useful resources (not related to the workshop):

Most employees are overloaded not only with work, but also with information. Therefore, people often perceive the introduction of a new strategy as an additional burden, which is time and energy consuming. What would be effective ways to introduce a knowledge management strategy in an organisation? This FAQ from KM4Dev discusses first the basic principles of introducing a KM strategy. Further information:

• IFAD strategy for knowledge management (2007): English | French 
• IFAD KM framework/update (2014): English
• UNDP KM strategy (2014-2017): English