forests, lakes and wetlands, on which our present and future food and nutritional security depends. Growing water scarcity is now one of the leading challenges for sustainable development. This challenge will become more pressing as the world's population continues to grow, their living standards increase, diets change and the effects of climate change intensify.
Reducing a person’s individual water footprint, combating collective and individual water misuse, overuse, and waste and is essential everywhere. However, It is critical in countries where water is dramatically rare and on the verge of depletion if we want to ensure a sustainable future to our societies. This approach emphasizes that water sustainability begins with prevention (reducing water misuse and waste) and requires adaptation. This campaign is linked to three very important themes: innovation, youth and women, which are currently considered top priority themes.
Therefore, the EveryDropCounts - Water is life campaign aims to raise awareness on the rising issue of water scarcity, the importance of combating misuse and overuse of water, and the adoption of sustainable water practices.
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