Platform for African – European Partnership in Agricultural Research for Development

Tuesday, June 24, 2014

Food and Agribusiness successes in Africa

17 - 19 June 2014. Jointly presented by the International Food and Agribusiness Management Association (IFAMA) and the Corporate Council on Africa (CCA), the 2014 Agribusiness & Food World Forum focused on Africa as a region of limitless opportunity, where agribusiness has the potential to be the engine that drives dynamic, unprecedented economic growth and development.

IFAMA is an international management organization that brings together current and future business, academic, and government leaders along with other industry stakeholders to improve the strategic focus, transparency, sustainability, and responsiveness of the global food and agribusiness system

The Symposium portion of this conference featured two-days of research based presentations from international scholars on topics addressing the global food system. The program occured in parallel tracks which include scientific papers, case studies, discussion sessions and posters.

Pamela Chitenhe from DuPont Pioneer delivered her keynote: 

"There is an unprecedented need for talented and highly 
skilled individuals with the desire to make a global impact. 
The need to recruit young people as farmers, agronomists, 
scientists and ag entrepreneurs is linked directly to Africa's
 food security and long term development" 
Session on African Agribusiness On The Move
  • Many agri-businesses in Africa are forging ahead today, creating innovative business models to serve growing domestic and export markets. In the process, they are solving problems at all levels of the value chain. This special session showcased 25 success stories from across the continent. Each case study brought its own story, while together it identified common elements of success across the case studies. 
  • Agricultural and food sector contributors included: Zambeef Products PLC-Ethiopia, Kati Farms-Uganda, WildFoods, Hillside Green Growers & Exporters-Kenya, Mountainside Farms Limited-Tanzania, Export Trading Group-Kenya, Dala Foods-Nigeria, TechnoServe, Zimbabwe, Hiruth Milk-Ethiopia, Bee Natural-Uganda, Woolworths and Greenway Farms-South Africa and more...
Session on Value Chain Development in African Agribusiness
African Agribusiness on the Move – International Food and Agribusiness Management Association (IFAMA) Review Special Report
IFAMA has a review publication called the International Food and Agribusiness Management Review (IFAMR), which publishes high quality contributions on topics related to the practice of management in the food and agribusiness industry. A Special Issue of the publication on case studies on Food and Agribusiness success in Africa called African Agribusiness on the Move was compiled and published.

The cases are widely diverse from all across the African continent and include studies of innovative businesses producing, among others, dried Marula fruit snacks in Botswana, shea production in Ghana, herb production in Kenya, honey production in Uganda, livestock production in Benin, Coffee production in Ethiopia and many more.

  1. Rooibos Ltd: Turning Indigenous Products Into Business Opportunities Nick Vink, Martin Bergh, and Barbara M. Novak
  2. Harnessing the Power of Africa's Sun to Produce Healthy Products for International Markets: The Case of Fruits of the Nile (FoN), Uganda Fred Yamoah, Adam Brett, and Ian Morris
  3. Bee Natural Uganda: Unlocking the Potential of Smallholder Farmers in the West Nile Margaret Lynch, Edward Mabaya, Elena Bussiere, Matthew Williger
  4. Ele Agbe in Search for a New Light in Ghana's Shea Sector Rita Abban, S.W.F. Omta, John B.K.Aheto and Victor.Scholten
  5. WildFruits: Commercializing Natural Products to Improve Rural Livelihoods in Southern Africa Edward Mabaya, Jose Jackson-Malete, Gretchen Ruethling,Casandra Marie Carter, and Jack Castle
  6. Conflict Resistant Agribusiness in Democratic Republic of Congo Shahriar Kibriya, Vincente Partida, Joseph King, and Edwin Price
  7. Inclusiveness of the Small Holder Farmer is the Key Success Factor for Ethiopian Agribusiness Development Marc Steen, Woody Maijers
  8. Building a Better Livestock Market in Benin and a Safer, More Reliable Food Supply Eric A. Newman and Mark D. Newman
  9. From Economic Vulnerability to Sustainable Livelihoods: The Case of the Oromia Coffee Farmers Cooperatives Union (OCFCU) in Ethiopia Tadess Meskela and Yalem Teshome
  10. Agribusiness Model in Africa: A Case Study of Zambeef Products, PLC Lal K. Almas and Oladipo Obembe
  11. Building Livestock Industry Professional Capacity through ITC in East Africa Tricia Beal, Francesco Braga, and Bayella Thiam
  12. Dala Foods Nigeria Limited: Effective Product Development and Management in Foods Processing (Agribusiness) Firm Musa K.K. Gambo and Ali Madugu Safiyanu
  13. Adding Value to Aquaculture Products: Kati Farms (Uganda) Ltd. Jean-Joseph Cadilhon and Lovin Kobusingye
  14. The Journey from Subsistence to Commercial Viability: The Case of Meru Herbs, Kenya Fred Yamoah, Conall O’Caoimh, Christina Donnelly and Sally Kimotho Sawaya
  15. Practicing Ergonomic Balance in Order to Avoid the Inevitable Addiction to Cheap Labor: The Case of Greenway Farms Vito Rugani and Peter Goldsmith
  16. A Great Agribusiness as the Anchor: The Role of KijaniAgro Michael L. Cook, Rebecca Savoie, and Ronen Almog
  17. Woolworths Farming for the Future Lucy King and Suzan Thobel
  18. Inclusive Agribusiness Models for Africa: The Case of an Innovative Initiative by TechnoServe in Zimbabwe Maxwell Mutema and Pamela Chiromo
  19. Commercial Agricultural Production in Tanzania: Mountainside Farms Limited John Y. Simpson and Qing Yang Cheong
  20. Irvine’s: Developing Business and Communities in Zimbabwe Patrick Murphy and Sarah Gentry Aubry
  21. The Exporting Trading Group: Unlocking Africa's Agricultural Potential Disha M. Patel
  22. Tru-Cape Fruit Marketing, South Africa: Managing the Export Market Diversification Challenge Wilma Viviers, Marié-Luce Kuhn, Ermie Steenkamp, and Brian Berkman
  23. Growth in a Globalized Industry: The Case of Hillside Green Growers and Exporters Ltd. Edward Mabaya and Laura Cramer
  24. HomeVeg Tanzania: Managing a New Strategy Amidst GLIMPSE Challenges Theresia Dominic, Ludwig Theuvsen, Mussa Mvungi and Ray Ufunguo
Talent Factor, Noble Ambition of Feeding the World, and Africa Agribusiness’ Age of Opportunity.

According to IFAMA President, Thad Simons, the “Talent Factor” is one of the most exciting aspects of this global dialogue. In total, 20 teams comprised of students pursuing agribusiness careers are part of the event. Each year, the Forum brings into focus employment opportunities for food and agribusiness students as they interact with agribusiness executives, government officials and academics. Students are able to participate in a number of activities that showcase their unique skills for potential employers.

The competition is in its ninth year and teams are presented with a case for which they have to develop and present a business plan on how they intend to implement the plan. This year, the challenge was to develop a plan to expand the market of a multinational alcoholic beverage into African markets and also to integrate local products and services into this plan; the teams were judged accordingly.

The winning team – from Purdue University, Indiana, USA – included David Boussios, John Tobin, Rachel Carnegie, Brian Bourquard and John Lai. Second, third and fourth prizes were respectively awarded to Santa Clara University, California, USA, Wageningen University, Netherlands and New Holland University, Netherlands. These teams reached the final competition round from a preliminary round earlier during the Forum in which 20 teams from around the globe participated.

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