Platform for African – European Partnership in Agricultural Research for Development

Wednesday, November 20, 2013

The Agribusiness Directory of Uganda

The Agribusiness Directory of Uganda is a product of Agasha Group Limited (formerly Agasha Business Network), an internet marketing agency that promotes mainly African products, services and brands in the growing global market.

Next year Agasha Group Limited will publish the regional Agribusiness Directory East Africa including Uganda, Kenya, Rwanda, Burundi, Tanzania and Ethiopia

The network was set up to support African Small and Medium sized Enterprises (SMEs) with few options of accessing international markets due to limited capital and technical knowledge for sustaining a simple website. 

Through AgaSha online platform and offline events, these businesses are able to expose products and services demanded or offered in the region. Additionally, AgaSha connects companies and individuals interested in African market of over 1 billion people. The agency generates money mainly through advertisements and special memberships among other means. 

Agasha Business Network was found in May 2010 by Sharon Againe and it is legally registered under the laws of the Republic of Uganda, East Africa.
  • In 2008, Sharon Againe (Founder of AgaSha Business Network) carried out her junior-year internship in Africa as Alumni Volunteer Consultant to Technoserve, Mozambique and was involved in determining the productivity of honey in the Gorogonsa District. During her internship, she was concerned by the plight of honeybee farmers in the community.
  • On finishing her internship, Sharon decided to focus her EARTH University graduation research project on small businesses in the community of Siquirres, Costa Rica. She carried out a study to determine the feasibility of setting up recycling centers of domestic wastes in communities. One of the challenges that the potential project beneficiaries presented was how to get connected to the buyers who are mainly based in the capital city of San Jose.
  • Sharon, an agronomist by training, decided to dive into internet marketing by developing a pilot project of AgaShaKnows Business Directory which later evolved into an intergated business networking platform of AgaSha, where businesses grow.
Interview with Sharon Againe, Director of Agasha Business Network - An internet based company that connects Africa to the global market through internet media.

Published on 6 Feb 2013 The video features Sharon Againe (Founder of AgaSha Business Network) a finalist of the ICCO BID network "women in competition", a competition for women in developing countries. She was one of the five finalists and therefore invited to the Netherlands.


'Talks that Matter', a new ICCO Cooperation initiative, was held on November 13. A select group of international experts debated on the subject of 'Farming by choice or default? The future of smallholder farming in developing countries'.
Talks that Matter is held twice a year and debates on subjects related to the working field of the cooperative and its stakeholders. After the General Members Meeting of the cooperative the first edition of Talks that Matter was held at the Global Office in Utrecht. All seats were taken and the atmosphere was good.

The Embassy of the Kingdom of the Netherlands in Rwanda has awarded ICCO Cooperation funding (€ 2 million: 2013 – 2015) for the development of an Agri-Sector Development Facility (ASDF).  

ICCO Cooperation will be the lead agency and host of the secretariat of a network of Dutch organizations and enterprises active in agri-sector development in Rwanda, called Agri-ProFocus Rwanda.

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