Well over 200 companies are exhibiting and more than 4,000 national and international trade visitors are expected to attend, a 15% increase, bringing the number of participating countries this year to at least 50. Exhibiting companies will include growers, exporters, brokers, breeders, propagators, and other suppliers of the flower industry. Visitors will include especially flower buyers that will fly in from all over the world, and is the prime target group on the attendance part of the fair. The exhibition itself has grown another 10% in size and will for this reason accommodate about 10% more exhibitors.
The special focus of exhibitors this year will be on finding new customers in order to increase exports. Many first time buyers are expected to attend this year from especially China, Russia, USA, Japan, Middle East and South East Asia, all new big potential flower consuming countries and regions that are looking more and more especially for Kenyan grown flowers. With a high number of pre-registered attending buyers, exhibitor’s expectations are set high on a good turn out this year. And because of the presence of nearly all Kenyan flowers growers at this year’s IFTEX, the fair should be able to present an almost complete showcase to its attending buyers of what Kenya has to offer in terms of flowers.
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