WEBINAR: Building Businesses with Nutrient Enriched Crops

24 August 2021. Building Businesses with Nutrient Enriched Crops; the case for SMEs in Biofortification

Nutrient Enriched Crops (NECs) are a proven agriculture-based strategy tailored to meet the nutritional needs of smallholder farming families and others dependent on staple foods, and this should be part of the food system transformation solutions. These are varieties of rice, wheat, maize, beans, and other common staples that have been conventionally bred to contain nutritionally significant levels of iron, zinc or vitamin A - all micronutrients that are essential for maintaining good health and ensuring proper mental and physical development in children. These crops are proven to improve nutrition and health outcomes when eaten regularly.

Small and Medium Enterprises - including seed producers, farmers, aggregators and processors - are critical actors in ensuring access to food and nutrition security particularly for the poorest consumers. They integrate markets thereby reducing poverty and hunger; create opportunities that improve equity; innovate and scale solutions for nutrition and sustainability.

This webinar of the Global Alliance for Improved Nutrition (GAIN) and HarvestPlus focused on the opportunities for the adoption of biofortified crops by SMEs and experience sharing of some of the businesses associated with biofortification.

• Peter Goldstein, Head of Strategic Communications, HarvestPlus - moderator
• Arun Baral (CEO, HarvestPlus)
• Dr. Lawrence Haddad (Executive Director, GAIN)
• Ishank Gorla (Programme Lead, CBC - GAIN)
• Ravinder Grover (Programme Lead, CBC - HarvestPlus)
• Dr. Javed Ahmad (Chief Scientist, Wheat Research Institute, Faisalabad - Pakistan)
• Rose Mutuku (MD Smart Logistics Solutions - Kenya)
• Fortunatha Mmari (Managing Director and Founder, AFCO Investment - Tanzania)
• Mr. Shashank Kumar (Founder and CEO, DeHaat ‘- India)
• Rogers Mugambi (Commercial Lead, AgriScope Kenya)
• Aribisala Pelumi (CEO, Cato Foods - Nigeria)
• Md. Zakiul Haque (Senior Manager, Business Research Division, Supreme Seed Company Ltd., Bangladesh)