The Think.Eat.Save. Reduce Your Foodprint campaign is in support of the SAVE FOOD Initiative to reduce food loss and waste along the entire chain of food production and consumption - run by the FAO and trade fair organizer Messe Düsseldorf - and the UN Secretary General's Zero Hunger Initiatives. The new campaign specifically targets food wasted by consumers, retailers and the hospitality industry.
The campaign harnesses the expertise of organizations such as WRAP (Waste and Resources Action Programme), Feeding the 5,000 and other partners, including national governments, who have considerable experience targeting and changing wasteful practices.
Think.Eat.Save. aims to accelerate action and provide a global vision and information-sharingportal for the many and diverse initiatives currently underway around the world.