HarvestPlus launches IRON WORKS

HarvestPlus has launched the Iron Works campaign, timed around International Women's Day 2019, to raise awareness about #irondeficiency and how we are addressing it through nutritious biofortified foods in close collaboration with CGIAR centers, NARS, and many other partners.

References:

• The Iron Works page on the HarvestPlus website provides access to all resources. These currently include:
• A multimedia digital feature on how HarvestPlus and its many partners within the CG system and beyond improve lives with Iron-Biofortified Crops.
• An infographic summarizing the problem and the biofortification solution.
  
• A toolkit for use on social media and elsewhere.
• A quiz to test one’s knowledge of iron deficiency.
• A recipe card for biofortified bean stew.

There will be much more to come, including more recipe cards, videos, additional graphics, and several iron-focused stories from the field. Keep an eye on the HarvestPlus social media channels.

Iron-biofortified crops are a practical, food-based option for resource-poor families and rural communities who rely on staple crops for much of their diet. For example, young children and non-pregnant, non-lactating women can get up to 80 percent of their daily average iron requirement by eating foods made with iron beans or iron pearl millet as a significant portion of their diet.

Iron biofortification is helping rural families reach their cognitive and physical potential--one meal at a time.