23/05. One of the side events at hashtag#AgrobioCongress2025 sparked a rich dialogue with Chinese students on "Can the diet of generation Zed (Gen Z) save Biodiversity? It was organised by GFAiR and PAFO.
Speakers:
- Francois Stepman, Advisor Global forum for agricultural research and innovation (GFAiR)
- Dr. Babafemi Oyewole, CEO of Pan African Farmers Organization (PAFO)
- Gunsham Seeborun, President F.A.L.C.O.N. (Farmers in Agriculture, Livestock, Cooperative, Organic Network) from Mauritius and who succeededs Ms Elizabeth Nsimadala as the representative for the African Constituency for the World Farmers’ Organisation (WFO)
- Michael Waiyaki Nganga Founder & Ceo of Miti Alliance Ltd, a social enterprise whose focus is on planting and growing trees across Kenya.
Background
Generation Z in China, typically defined as those born between 1995 and 2010, is characterized by digital nativity, pragmatism, and strong national identity. Raised in an era of rapid economic growth, internet proliferation, and government-led modernization, they are highly tech-savvy and rely heavily on mobile platforms like WeChat, Douyin (TikTok), and Xiaohongshu for communication, entertainment, and shopping. Unlike previous generations, they are more individualistic yet socially conscious, showing interest in sustainability, local brands, and cultural pride. They value authenticity, creative self-expression, and experiences over material possessions, while also facing intense academic and career pressures shaped by China’s competitive environment.Generation Z in Africa differs from China’s Gen Z in several keyways, shaped by distinct socio-economic, technological, and cultural contexts. While both are digitally savvy, Africa’s Gen Z often navigates digital spaces with more limited infrastructure—access to the internet and devices can be uneven, particularly in rural areas. This has led to high levels of creativity and innovation in using mobile-first platforms like WhatsApp, Facebook, and TikTok for entrepreneurship, activism, and education. Culturally, Africa’s Gen Z tends to be deeply community-oriented and entrepreneurial, driven by high youth unemployment and economic uncertainty. Many are engaged in side hustles, informal economies, or tech startups. In contrast, China’s Gen Z has broader access to structured education and formal job markets, with government policies more directly shaping their career paths. Politically, African Gen Z is often more outspoken, using social media for activism and social change. A notable example of Kenyan Gen Z is the #RejectFinanceBill2023 movement. Sparked primarily by young Kenyans, this online campaign protested proposed tax increases in the Finance Bill that were seen as harmful to low- and middle-income citizens.Gen Z and biodiversity
Gen Z sees biodiversity not as a niche issue but as a defining challenge of their time
Generation Z relates to biodiversity issues with a strong sense of urgency, activism, and innovation, often viewing environmental protection as integral to their future and identity. Growing up amid visible climate impacts, habitat loss, and global species decline, many Gen Z individuals are deeply concerned about the planet’s ecological health.
They engage with biodiversity through digital advocacy, using platforms like TikTok, Instagram, and YouTube to raise awareness, share conservation content, and pressure governments and corporations to act. Campaigns for reforestation, wildlife protection, and sustainable consumption often gain traction among Gen Z audiences, who are more likely to adopt plant-based diets, support ethical brands, and participate in citizen science or local conservation efforts. Unlike previous generations, Gen Z blends environmental concerns with broader social justice narratives—linking biodiversity loss to Indigenous rights, food systems, and climate equity. They often seek holistic, intersectional solutions, and many are founding or joining startups, NGOs, and youth movements focused on regenerative agriculture, nature-based solutions, and protecting ecosystems.
Gen Z and funding
Youth can benefit from funding opportunities that link diet to improved biodiversity by engaging in initiatives such as school and community gardens, forgotten foods projects, and food waste valorization. Programs like Slow Food Gardens in Africa and the One Planet Network provide direct support—up to $15,000—for youth-led projects that promote agroecology, preserve indigenous crops, and teach sustainable food practices.
Through collective actions, such as write shops and consortia-building (e.g., with Foodbridge or universities), youth can access mentorship and resources to scale innovative solutions that enrich diets while conserving biodiversity. These opportunities empower youth to reclaim traditional food knowledge, diversify consumption habits, and contribute to food sovereignty and ecosystem health.
Video testimonies
Testimonies and presentations
Presentation by Francois STEPMAN (GFAiR)
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