ANSWER plays a critical capacity-building role by promoting training, methodological harmonisation, and collaboration in sensory evaluation and consumer research. The network supports the use of rigorous sensory methods—such as descriptive analysis, consumer testing, and participatory approaches—adapted to African contexts. Through workshops, collaborative research, and knowledge exchange, ANSWER helps address long-standing gaps in skills, infrastructure, and standardised approaches to sensory science across African institutions.
By linking sensory science to priorities such as nutrition, food system transformation, and market access, ANSWER contributes to the development of food products that better meet local needs, preferences, and cultural expectations. Its work is particularly relevant for underutilised and traditional foods, biofortified crops, and agroecological innovations, where consumer acceptance is essential for scaling impact. Overall, ANSWER strengthens the evidence base for demand-driven agricultural research and supports more inclusive, consumer-responsive food systems in Africa.
Upcoming event:
25-26 November 2026. Pretoria, South Africa. AFROSENSE 2026 - bringing together researchers and practitioners to advance sensory and consumer science for Africa’s food systems.

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