Platform for African – European Partnership in Agricultural Research for Development

Thursday, February 29, 2024

Investing in Apple Farming in East Africa & Agro B2B Networking

29 February 2024Webinar on Investing in Apple Farming in East Africa & Agro B2B Networking

This webinar organised by the East African Business Council (EABC), in partnership with Tamu Tamu Tanzania (TTT), aimed to empower agri-actors with the necessary knowledge to capitalize on the significant market demand for apples in the region and engage in B2B networking with agri-value chain actors. 
  • The EAC region currently imports an estimated $400-500 million worth of fresh apples annually, which are utilized in various processed products such as juice, alcoholic beverages, and snacks. 
  • The webinar allowed to explore the cultivation of apple tree varieties that demonstrate resilience to the East African climate and can produce over 100,000 well-tended matured apples in just one acre.

Tamu Tamu Tanzania (TTT) (HeadquartersIfunda, Iringa) is the first commercial apple farm and apple tree nursery in East Africa. 
  • Its core business is growing apples, as well as producing and selling well-adapted, disease-resistant young apple trees which can thrive in cool, tropical conditions. 
  • Its vision is to create a prosperous apple industry in East Africa, and to generate life-changing income improvement for thousands of farming families. 
  • Its mission is to revolutionise tropical apple growing in Africa
  • Its goal is to provide every farmer in the cooler tropics with the opportunity to develop an apple production based revenue stream that permanently enhances their livelihood.

  • "𝟏𝟎 𝐨𝐮𝐭 𝐨𝐟 𝟓𝟎 varieties made it through a 𝟔-𝐲𝐞𝐚𝐫 𝐑&𝐃 phase"

Engage in B2B networking with agri-value chain actors. 

Website Profiling Investment Opportunities in Selected Agricultural Value Chains Focusing on Edible
Oil, Wheat Grain, Fertilizers, Tubers and Leguminous Plants.
  • Companies and agri-value chain players interested in engaging in B2B are invited to register and profile their products and services in the East Africa Agro Investment Profiles & Directory. Visit:
  • EABC, in partnership with the GIZ Business Scout Fund Project, is implementing a project titled ‘Enhancing Competitiveness of the Agri-food Industry and Mitigating the Impact of Global Crises to Enhance Food Security in the EAC region.’ 
  • Under this project, EABC has undertaken a study to profile investment opportunities in selected agricultural value chains, focusing on edible oil, wheat grain, fertilizers, tubers, and leguminous plants. Informed by this study, EABCdeveloped a website to publish investment opportunities/profiles in selected agricultural value chains and incorporate a business directory and B2B functionalities.

Otim Brian Joseph
Whatsapp: +256772212211

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