The future of our food systems relies on two interdependent demands, that of the adaptation and reinvention of food chain business models, and the provision of farming methods which actively combat climate change and support biodiversity. The FFA Online Live Event delved into rewarding sustainability in the food system through price mechanisms.
Opening address
- Janez Potočnik, Chair FFA2020 and Chairman RISE Foundation
Session 1 Sustainable business models: paying for the transition.
The first session discussed sustainable business models: paying for the transition, asking what new farming models are available for farmers to deliver profitable and climate neutral business. How will this transition be paid for, and are these models scalable enough to effect genuine change?
- Eduardo Cuoco, Director, IFOAM Organics Europe
- Ben O'Brien, Director – Europe, Beef + Lamb New Zealand
- Bas Rüter, Global Head Sustainability, Rabobank
Session 2 Rewarding agriculture’s potential solutions for biodiversity and climate change.
The second session focused on rewarding agriculture’s potential solutions for climate change and biodiversity. How can and should food chain actors be rewarded for setting aside land and resources in order to aid in the fight against climate change and promote biodiversity? How can the state and the market develop (new) incentives and rewards? Who will provide them, and how does that impact the price of food?- Tassos Haniotis, Director of Strategy, Simplification and Policy Analysis, Directorate General for Agriculture of the European Commission
- Dr John Gilliland, Director of Agriculture and Sustainability, Devenish
- Marjon Krol, Senior Project Manager Market and Food Chains at ZLTO
- Ulrike Sapiro, Senior Director, Water Stewardship & Agriculture, The Coca-Cola Company
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