Platform for African – European Partnership in Agricultural Research for Development

Thursday, August 22, 2024

The Role of Consumers in Agroecology

22 August 2024. The International People’s Agroecology Movements, IPAM, posed a central question as part of a webinar series “The Future is Now: Resilience and Sovereignty through People-led Agroecology”, namely: What’s the role of consumers in mainstreaming agroecology?

The International People’s Agroecology Movements, IPAM is a research-learning-action approach to agroecology that focuses on small-food producers and farming communities. 

  • IPAM promotes agroecology as a sustainable approach to agriculture and food production and development, in the framework of food sovereignty, ecological and social justice. 
  • It is an innovative approach developed by a network of farmers and women’s organisations, NGOs, researchers and academic institutions. 
  • IPAM is a network of Field Learning Sites (FLS) situated in different communities across regions. The FLSs are training centres or campuses of farmers’ fields, CSOs, institutions and universities that offers on-site learning on agroecological farming methods, innovations and techniques. The FLSs offer structured sessions, study tours, visits, immersions and exchanges among farmers, students.

The webinar highlighted the roles consumers play in the creation of a just, healthy, equitable and sustainable food system. With a focus on civic participation beyond consumption, transformation in food systems was explored through the lens of the consumer.


  • Charlene Tan Good Food Community, Philippines 
  • María Julia Jiménez Movimiento Agroecológico Boliviano Slow Food Bolivia 
  • Nasira Habib Organica Pakistan/ Khoj-Society for People's Education 
  • Thongdam Phongphichith Sustainable Agriculture and Environment Development Association,  Lao PDR
  • Rita Saavedra Consumidores Conscientes y el Observatorio Agroecológico

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