Platform for African – European Partnership in Agricultural Research for Development

Monday, November 20, 2023

Millet: How to Create a Business Around Neglected and Underutilized Species?

 20 November 2023Millet: How to Create a Business Around Neglected and Underutilized Species? 

How innovative approaches and creative thinking can reintroduce sustainable, nutrient-dense ingredients like millet and sorghum into children's diets. Discover the potential of neglected and underutilized species and learn how to turn innovative ideas into successful businesses.

See also success stories

  • Ms Shauravi Malik: Co-founder of Slurpp Farm, an Indian startup 
    Slurrp Farm was born from the concern of two mothers who realised that the current food system is broken, and requires innovation and creativity to re-introduce sustainable, nutrient dense and diverse ingredients back into our children’s diet. This we thought is the best way to ensure that kids, farmers and the planet stay happy.

    Shauravi's passion is to get her own children to gobble up all the exciting and healthy food she makes. She loves food, eating it and making it! Shauravi brings over a decade of finance experience. She worked in the Consumer, Healthcare, and Retail Advisory team and the Leveraged Finance team at J.P.Morgan. She was an Investment Manager at Sir Richard Branson's Group Holding entity at the Virgin Group in London. She holds a Master's degree in Economics from Cambridge University and a BA in Economics from St. Stephen's College, Delhi University.

  • Ms Joanna Kane Potaka: Deputy Executive Director for Strategy, Engagement, and Impact at the International Rice Research Institute (IRRI).




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